At pk354 we take your privacy seriously. This Privacy Policy explains exactly what personal data we collect from registered players across Pakistan, why we collect it, how we store and protect it, and what rights you have over your own information. Please read it carefully before using the pk354 platform.
Six principles that govern how pk354 handles every piece of your personal data
pk354 collects only the personal data that is strictly necessary for account management, regulatory compliance, and platform operation. We do not collect data speculatively or for purposes beyond those disclosed in this policy. If we do not need it, we do not ask for it.
pk354 does not sell, rent, or trade your personal data to third-party advertisers, data brokers, or marketing companies under any circumstances. Your information is used solely for the purposes described in this Privacy Policy and for nothing else.
All personal and financial data held by pk354 is stored on encrypted servers with access controls restricted to authorised personnel only. We maintain regular security audits, penetration testing, and data backup protocols to ensure your information remains safe and recoverable.
Access to player personal data within pk354's organisation is strictly limited to staff who require it for their specific job function — such as KYC verification officers, fraud analysts, and player support agents. All staff undergo data protection training and are bound by confidentiality obligations.
You have the right to request a copy of all personal data pk354 holds about you at any time. Requests are processed within thirty (30) calendar days. You also have the right to request correction of inaccurate data and, in certain circumstances, deletion of your data.
pk354's data handling practices are designed to comply with the requirements of our international gaming licence, which mandates robust data protection standards. Our data practices are reviewed regularly against evolving international standards for the protection of online player data.
This Privacy Policy ("Policy") is issued by pk354 ("pk354", "we", "us", "the Company") and describes how pk354 collects, uses, stores, shares, and protects personal data relating to individuals who visit, register with, or otherwise interact with the pk354 platform at pk354.org ("the Platform").
This Policy applies to all players registered from Pakistan, including those based in Karachi, Lahore, Islamabad, Faisalabad, Rawalpindi, and all other cities, as well as any individual who browses the pk354 website without registering an account. By accessing the Platform or submitting any personal data to pk354, you acknowledge that you have read and understood this Policy.
This Policy should be read alongside the pk354 Terms & Conditions and Responsible Gaming Policy, both of which are incorporated herein by reference.
pk354 collects the following categories of personal data from registered players and platform visitors:
| Data Category | Examples | Mandatory? |
|---|---|---|
| Identity & Contact | Full name, CNIC, date of birth, address | Yes — required for registration |
| Financial | JazzCash number, bank details, transaction records | Yes — required for deposits & withdrawals |
| Gaming Activity | Bet history, casino sessions, bonus usage | Automatically generated upon use |
| Technical & Usage | IP address, device info, login logs | Automatically collected |
| Communications | Support chat transcripts, email records | Generated upon contact with support |
pk354 collects personal data through the following channels and mechanisms:
The majority of personal data pk354 holds is provided directly by you when you register an account, complete KYC verification, make a deposit or withdrawal, contact support, or participate in a promotion. You are responsible for ensuring that all information you provide to pk354 is accurate, complete, and kept up to date.
When you access the pk354 platform, certain technical data is collected automatically by our systems, including your IP address, device identifiers, browser type, and session activity logs. This data is collected using server logs, cookies, and similar technologies and does not require any action on your part.
In certain circumstances, pk354 may receive personal data about you from third-party sources, including:
pk354 uses the personal data it collects for the following specific purposes:
pk354 processes your personal data on one or more of the following legal bases, depending on the purpose of processing:
pk354 does not sell your personal data. We share personal data only in the limited circumstances described below, and only to the extent necessary for the specific purpose stated:
pk354 engages third-party service providers who process personal data on our behalf, including identity verification platforms, payment processors (JazzCash, EasyPaisa, banking partners), IT infrastructure providers, fraud detection services, and customer support tools. All such providers are contractually bound to process data only on pk354's instructions and to maintain appropriate security standards.
pk354 is required by its licensing obligations and applicable law to disclose certain player data to regulatory authorities and, where required by a valid legal order, to law enforcement agencies. Such disclosures are made only to the extent required by law and are not made voluntarily or commercially.
Where you play games supplied by third-party providers such as Evolution Gaming (EVO Live), limited data — typically a session token and account identifier — is shared with the game provider solely to facilitate the gaming session. No financial data or full identity data is shared with game providers beyond what is technically necessary.
In the event of a merger, acquisition, or sale of all or substantially all of pk354's assets, player data may be transferred to the acquiring entity as part of the transaction. You will be notified in advance of any such transfer and of any changes to this Privacy Policy that result from it.
pk354 is an internationally operating platform and your personal data may be stored on or transferred to servers located outside of Pakistan. Where such transfers occur, pk354 ensures that appropriate safeguards are in place to protect your personal data to a standard at least equivalent to that described in this Policy.
Safeguards used by pk354 for international data transfers include contractual data processing agreements with service providers that incorporate internationally recognised standard contractual clauses, and the selection of service providers that maintain certifications under recognised data protection frameworks.
By registering an account with pk354 and using the Platform, you acknowledge that your data may be transferred to and processed in jurisdictions outside Pakistan in the manner described in this section.
pk354 retains personal data for the periods necessary to fulfil the purposes described in this Policy and to comply with our legal and regulatory obligations. The following general retention periods apply:
| Data Type | Retention Period | Reason |
|---|---|---|
| Account & Identity Data | Duration of account + 7 years | Licensing obligation & AML compliance |
| Transaction Records | 7 years from transaction date | Financial regulatory requirement |
| Betting & Gaming History | Duration of account + 5 years | Dispute resolution & audit trail |
| KYC Documents | Duration of account + 7 years | AML and licensing obligations |
| Support Communications | 3 years from last interaction | Complaint resolution & audit |
| Technical & Usage Logs | 13 months from collection | Security monitoring & fraud detection |
| Marketing Preferences | Until withdrawal of consent | Consent management |
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with pk354's data destruction procedures. Anonymised data may be retained indefinitely for aggregate statistical analysis.
The pk354 platform uses cookies and similar tracking technologies to provide core platform functionality, remember your preferences, maintain your login session, and analyse platform usage. The following categories of cookies are used:
These cookies are essential for the pk354 platform to function. They maintain your login session, remember your language and display preferences, and enable core security features such as CSRF protection. These cookies cannot be disabled without breaking essential platform functionality.
These cookies remember your choices and personalise your pk354 experience — for example, your preferred sports markets, your recently played casino games, and your display settings. They are not strictly necessary but significantly improve usability.
pk354 uses analytics tools to understand how players use the platform in aggregate. Analytics cookies collect information about page visits, session duration, and navigation paths in an anonymised or pseudonymised form. This data helps us improve the platform and fix usability issues.
You may control and manage cookies through your browser settings. Most browsers allow you to block or delete cookies. Please note that blocking strictly necessary cookies will prevent the pk354 platform from functioning correctly and you will not be able to maintain a logged-in session. Detailed cookie management instructions are available in your browser's help documentation.
As a registered pk354 player, you have the following rights in respect of the personal data we hold about you. To exercise any of these rights, contact us using the details in Section 15. We will respond within thirty (30) calendar days of receiving your request.
Rights available to all registered pk354 players regarding their personal data
You may request a full copy of all personal data pk354 holds about you. This is provided free of charge in a structured, readable format within 30 days of your request.
If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct it without undue delay. Identity verification may be required.
In certain circumstances you may request deletion of your personal data. Note that data subject to regulatory retention obligations (see Section 8) cannot be deleted until the relevant period expires.
You may request that pk354 restrict processing of your data in specific circumstances — for example, while the accuracy of data you have contested is being verified.
Where processing is based on your consent or contractual necessity, you may request your data in a portable, machine-readable format (JSON or CSV) for transfer to another service provider.
You may object to processing carried out on the basis of pk354's legitimate interests, including profiling for personalisation purposes. You may also withdraw marketing consent at any time.
The pk354 platform is strictly intended for adults aged 21 years and above. pk354 does not knowingly collect personal data from individuals under the age of 21. Age verification is conducted at the point of registration and prior to withdrawal processing as a core element of our responsible gaming programme.
If pk354 identifies or is informed that personal data has been collected from an individual under the age of 21, that account will be suspended immediately, the data will be deleted or returned to the payment source as applicable, and the matter will be escalated to our compliance team. Parents or guardians who believe a minor has registered on the pk354 platform should contact our support team immediately via live chat.
pk354 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:
Notwithstanding the above measures, no data transmission over the internet or data storage system can be guaranteed to be 100% secure. pk354 cannot guarantee absolute security but commits to maintaining industry-standard protections and to notifying affected players promptly in the event of a confirmed data breach affecting their personal information.
The pk354 platform may contain references to or integrations with third-party service providers, such as live game studio providers. Once you interact with any third-party component, your data may be subject to that third party's own privacy policy in addition to this Policy. pk354 is not responsible for the privacy practices of third-party providers and encourages you to review their policies independently.
pk354 does not embed third-party social media widgets, advertising networks, or external tracking pixels that would allow third parties to collect your data without your knowledge while you use the pk354 platform.
pk354 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, regulatory obligations, or business operations. When material changes are made, we will notify registered players by email to the address associated with their account and by displaying a prominent notice on the pk354 platform for a minimum of seven (7) days prior to the changes taking effect.
The current version number and effective date are displayed at the top of this page. We recommend that you review this Policy periodically. Your continued use of the pk354 platform after the effective date of any revision constitutes your acceptance of the updated Policy.
For all privacy-related enquiries, data access requests, rectification requests, deletion requests, or complaints regarding pk354's handling of your personal data, please contact our Data Protection team using the following channels:
When submitting a data access or deletion request, please provide your registered email address and be prepared to verify your identity. This step is required to protect your data from unauthorised access requests made by third parties.
Your data is protected. Your experience is secure. Join thousands of players across Karachi, Lahore, and Islamabad already betting on cricket, slots, and live casino games at pk354.
* 21+ only. Please gamble responsibly. pk354 is a licensed and regulated operator.